• SR Strategy Routes in cooperaton with skconsulting - launched IN-turn– anew, systematic innovation approach, designed with input and feedback of innovation and marketing managers.

    IN-turn delivers a profiling of innovation ideas based on a company's target group and/ or brand strategy along with a score-card for all inno ideas.

    This serves as an
    efficient tool for all persons involved in the product development process.

    Your benefits are:
    • a clear structure and defined frame for the innovation process – end to end
    • concise innovation & marketing processes - more efficient use of resources
    • development of innovation ideas in workshops stimulating creativity and motivation
      • on base of customer Insights & customer experience
      • therefore it takes into consideration the preferences of relevant target groups
      • clear indicators for further development with key figure determination of ideation potential and clear classification of the whole idea set by holistic ranking
      • Efficient use of resources – innovative brand relevant ideas that deliver evident customer benefit
    • Set-up of a benchmark data base of innovative ideas
  • We can also support you during the whole product development cycle:
    • e.g. with concept development and preparation
    • or with the transition into the market intelligence process
  • For further information pls. contact us : info@strategyroutes.com or 0049-2102-528976-0.


  • 97 % of our customers already recommended us or would do it.
    As we:
    • Show a high project involvement
    • Deliver a very good quality with regards to content
    • Think that a timely and transparent project-management is self-evident
    • Are pragmatic and highly flexible in project implementation
    • Discuss on demanding specialist levels
    • Cultivate an honest feedback culture and do no give 'just-to-please-the-customer' recommendations

  • Our international network is growing further:
    New members are:
    DC Datos Claros: Argentina, Chile and Colombia and all other Spanish-speaking countries in South- and Middle America
    Flyfrog: Brazil
    Soda international market research: Poland and all Eastern Europe


  • Our offices are moving - From May 1st you will find us: Brunostraße 10a, 40878 Ratingen

    New telephone number:
    + 49 2102 528976-0


  • SR Strategy Routes about to launch new Branding and Innovation Routes - A warm welcome to associate senior business consultant Svenia Kindel. Svenia has gained her experience as client-side Market Researcher and International Brand Manager and is currently working as independent consultant. Our CEO Susanne and Svenia have known each other for years and are happy to collaborate as partners now. "We have always had the idea of bringing together our knowledge and developing new inspiring business routes one day", says Susanne.

    SR Strategy Routes will be glad to present these new routes to you soon.


  • Customer feedback program - Beginning of July 2014 our customer feedback program was launched. We kindly invite all our customers to evaluate our project performance and service attitude – by max. 5 pinpointing questions.

    We will take this feedback for ongoing development and improvement.


  • Growing international network - New partner is Punto de Fuga, Spain. Punto is a full service research agency offering a broad set of qualitative and quantitative research. For the particular needs of each client tailored approaches are developed for all projects. – www.puntodefuga.es

    For direct contact details pls. see the contact page.


  • New Insights from the Universe of Apps - Our newest survey deals with apps ! Which kind of apps are used? Which contents are especially interesting? Is there awareness for ads in apps? Is there willingness to pay for app content and for which one? How can app purchase be triggered?

    The survey has been conducted online among n = 200 users of mobile devices, not only considering gender and age differences but also tablet vs. smartphone usage and Android vs. IOS.

    If you are interested to learn the details pls. see: The APP Universe Survey - Extract of Insights We will also be happy to send you the full report for a nominal charge of 350,– € plus VAT – 0201-993-840.


  • The story of our Logo - A lot of people asked for the idea behind our logo or told us their interpretation. We were pleased to see how much interest and different ideas came up – so we thought you might be interested in our idea behind:

    Basically two drops linked and sheltered by two routes!

    The big drop in the centre represents our client and SR is the small drop bringing strategic input to support the client’s business targets.

    The semi-circle below both drops symbolizes the routes where we detect customer insights and develop solutions together.



  • SR Strategy Routes Homepage - We would highly appreciate comments on our web-site - either positive or critical. Pls. write to us on info@strategyroutes.com.


  • SR Strategy Routes is now also present in the UK - We are glad to welcome Simon Nelson as our associate senior business consultant there. - Beside the UK Simon is also an experienced consultant for the US where he is also working for many years.



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