Experts in people, markets and strategies
Our aspiration is personal involvement in the topics of our clients. We see ourselves as partners and team members for a common goal.
Teamwork is a strategic decision.
Patrick Lencioni
Of course, it is not the employer who pays wages. He only handles the money. It is the customer who pays the wages.
Henry Ford
…are like the pillars of a bridge. A stable foundation for the connection between customers and market.
SR Insights & Research
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Depending on the individual needs, we can provide a tailor-made combination of services.
We are experts for the needs and expectations of product and service users, no matter whether they are users of consumer goods or business and industrial customers.
Our objective eye is the key to targeted, future-oriented and user-centric market strategies.
Our expertise:
We know that empathy is an imperative for in-depth conversations with dialogue partners. With our qualitative toolbox we know suitable interview methods for a 360-degree insight into the living environment of users and consumers.
The selection and application of our tools is always tailor-made and adapted to individual problems and questions. We use our existing experience in all channels – offline, hybrid or online.
Project example: Development of brand positioning incl. brand platform and communication concept – optimisation of communication at the POS – consumer journey experience for beauty products, adhesives, rental cars, telco - positioning of the employer brand – usability of an IVR.
We know the importance of customer value, willingness to pay and a clear target group orientation for a user-centric Go-to-Market strategy - the foundation for profitable and sustainable growth.
This needs a reliable potential analysis for new ideas, concepts, products and business models and answering the questions – HOW MUCH and HOW OFTEN.
We know the right methods for:
Project example: TVC tests for a wide range of product categories, use tests for cleaning products, success of communication at the POS, price test for subscription models, acceptance of a service proposition in the telco sector.
Generating insights in the B2B environment is always a challenge:
Beispielprojekte: M&A, (Commercial) Due Diligence, Konzeptrelevanz, Pricing, Innovationsentwicklung, Marktbeobachtung & Wettbewerbsanalyse, Markenpositionierung.
Our Credo: 'The future is here and now.'
Trend research is 'not a look into a crystal ball' but rather requires a deep understanding of the present. Those who have this can develop reliable hypotheses for a future period and derive (consumer) trends. This enables companies to create strategies for the future.
Project example: Expectations of user target groups on the customer journey in beauty segments.
Involvement is the key to a thorough common understanding of project requirements.
We work with our clients as a team and define a 'way forward' together!
Our expertise:
For companies with a customer-centric strategy customer and user needs should be the starting point for every decision and process.
Project example: Development of global (all countries, product areas, departments) personas and their customer journeys for improved targeting. Departments involved: R&D, Marketing, Sales, Digital, Customer Service, Sustainability.
Every company needs processes. Often a lot of them exist, new ones are created frequently, and many have been in place for decades.
Hand on heart: Can you tell whether your business processes still fit our fast-moving and complex world? Whether they work? Whether they are optimal for your business model?
Project example: Uncovering lack of transparency in communication, gaps in knowledge exchange, silo thinking between departments that should work together - defining standards & routines for improved communication as well as establishing a new, improved innovation process.
Organisations are permanently confronted with changes and are thus in a constant state of evolution - trends such as globalisation and digitalisation, crisis like COVID-19 and inflation.
In order to meet these challenges, companies need to embrace change. Corporate strategies, systems and models need to be adapted in order to remain successful under new market conditions.
Project example: Planning staff deployment and seamless operations in a health company's quality check procedures with lean processes, tracking methods and tools. Accompanying implementation from daily to weekly to monthly check-ins to full handover.
We are happy to share our expertise and provide best practice, based on the needs of participants and companies.
Our trainings are tailor-made with an optimal balance between theory and praxis.
You want fast, practical or more detailed know-how about the Toolbox of methods in Insights Research?
Or would you like to know more about how to plan, set up and conduct Market Research-, Insights- and User Studies?
Together with SR Strategy Routes you get to know the quantitative and qualitative toolbox of methods and practice authentic applications – customized to the needs of the company and its employees.Questionnaires with a constructive selection of questioning methods, target group oriented tonality and a sampling with relevant participants are the base for high-quality data.
The SR Strategy Routes Training includes in detail:
Best Practice and Golden Rules for questionnaires
Get in touch with your target group 'live' and directly, without an external moderator or interviewer.
SR Strategy Routes knows about the need of many companies to experience the demands of their own customers 'close and personal'.
Who really wants to learn something surprising from people, something that goes beyond a superficial answer, does not only need knowledge and understanding of human behaviour, but also a repertoire of interview techniques.
SR Strategy Routes provides the theoretical know-how as a foundation and helps to practise the use of targeted Do's.
Workshops are useful and efficient for a wide range of topics and objectives, e.g. with ideation and co-creation in innovation development or in the change management process, in the development of customer centricity strategies, and much more.
A workshop aims to advance topics but also to motivate, to unlock creativity and know-how, to find solutions for the future, to enhance intensity for a topic, strengthen cooperation, and much more.
SR Strategy Routes has experienced workshop moderators who know how important good planning and preparation is for a successful execution. We place great value on an individual set-up, tailored to the topic and the needs of the clients.
Our training content:
'Focus on the customer' or 'think from the customers perspective' – incorporating target group needs into strategic projects and decisions is often a requirement in companies - and not only in marketing.
But how does each individual employee realise this requirement in 'daily work'? How does the predefined strategy become a continuous 'customer-centric' way of thinking on the one hand and how can the strategic line be translated into detailed tasks on the other?
SR Strategy Routes knows these problems from consulting projects concerning customer centricity strategies.
We regularly ask our clients for feedback. Their feedback makes us proud and motivates us at the same time.
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would recommend us or already did.
WORD OF MOUTH
what our clients say
Great intensity of exchange, quick answers, SR listens and answers questions clearly, goal-oriented and plausible. The team immerses itself into our world and brings pragmatic best practice experiences.
This was a real ‘highlight-study’. A lot of people are going to work with this for a long time.
Thank you very much again for the presentation and the whole execution. This study really helps us and everything was perfectly organised, prepared and finalised. Thanks for that! It was really fun.
It was a professionally interesting and personally exciting project and I am looking forward to continuing this journey and maturing this knowledge within the next months.
The competent SR team supports all our customer centricity projects on behalf of our consumers in an agile way. There new insights contribute a lot to our strategic objectives. Thank you for that!
Strategy Routes did a great job in finding niche people in a niche industry for us. They also met our tight deadlines. Strategy Routes are easy to work with and highly professional.
Your collaboration is always a guarantee for us, for your reliability, your commitment, your punctuality, your precision and attention. Thank you very much!
Everything from one provider from the first contact to the report with valuable insights – this was a great collaboration for us.
I really like working with SR, because they offer quality and are good sparring-partners in the execution of market research.
I would like to thank you for the good collaboration, especially for the ‘extra mile’.
On a Monday morning - when I am usually in a bad mood – their presentation really amazed me. Fantastic!
Contact Us
We can work for you everywhere around the world.
We do this with experienced local partners who share our values and quality standards.
We are founder and member of ARTiS
Partner of Heinrich-Heine-University, DUS
We are happy to talk, discuss and plan with you to follow a certain 'route' together.
SR STRATEGY ROUTES
Brunostraße 10a, 40878 Ratingen (near Duesseldorf), Germany
Brunostraße 10a, 40878 Ratingen (near Duesseldorf), Germany